e-leete perspectives

I thought that this was an amusing look at how marketing can go awry. From simple elegance to crowded, information-laden packaging. I read that this was actually a presentation that was prepared by folks within Microsoft itself making the case for how they needed to change their processes (and perhaps policies). For me, it is a reminder of how important it is to "keep it simple"---to focus on the customer--their needs, wants and perspective.

I was editing some marketing material fact sheets today. It is amazing how quickly they can be loaded with jargon. The text can become convoluted phrases and paragraphs that may you ask the question, "What are you really trying to say?" and "Will this matter or make sense to the person who is going to read it" or worse, "Will they even want to read it?"